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Web design and search engine optimization (SEO) are intricately linked in creating effective and user-friendly websites. While web design focuses on the aesthetic appeal, functionality, and usability of a site, SEO ensures that it is discoverable and ranks well in search engine results. Effective web design incorporates SEO principles such as optimizing page speed, using relevant keywords in content and meta tags, creating mobile-friendly layouts, and implementing structured data markup. By integrating SEO into the design process, websites not only attract more organic traffic but also provide a seamless user experience that encourages engagement and conversions.